As someone who asks many stupid questions, this was almost too easy.

Task: Use a station domination to give a brand with little to say a powerful voice.

Idea: Airheads believes that we’re all a little stupid sometimes, and that’s okay! Rather than hiding it, we should unwrap the dumb.

Art Director: Lori Tsai

Previous
Previous

Nathan's Famous

Next
Next

Subway's Footlong Cookie